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I have an extensive background in marketing communications, including:
Writing
- Press Releases
- Brochures
- Newsletters
- Advertising copy
- Web content
Web Development
- Information Design
- Information Architecture
- Web site maintenance (Webmaster duties)
- Web site planning/creation (HTML, CSS)
Interactive Marketing
- Email campaign planning and execution (writing, designing, deploy)
- Email campaign tracking and analysis
Social Media
- Writing content for Facebook, Twitter
- Planning social media campaigns across a various of social media, including Facebook, Twitter, Pinterest, Google+, LinkedIn
Past experience has included:
- Interim Email Marketing Manager at ASM International, managing all aspects of non-profit, business-to-business multi-line email campaigns
- Web site workflow management at Cleveland Clinic, handling all aspects of Web site workflow including reviewing and editing page content, editing images, cleaning page code, and publishing final pages
- John Carroll University, assisted with Web site migration/creation, copywriting, image editing
- Architected and built Web site for St. Clair Superior Development Corp., along with image editing and copywriting
- Architected and built Web site for Sovereign Access Services, Ltd., a United Kingdom supplier of mastclimbers and mastclimbing work platforms, including image editing and copywriting
- Information Designer at Web development firm DigitalDay, organizing and writing Web content for clients FedEx Custom Critical, UrgentFreight, America's Body Company, Tool Alliance (Tungsten ToolWorks, RoundTool, and Ultra-Tool), National City Bank
- Customer Relationship Marketing Manager for CrossTownTraffic (a division of DigitalDay), creating and writing branding campaigns
- Marketing Communications Assistant at Carlson Marketing Group, planning, writing, and fulfilling incentive programs for client Michelin Americas Small Tires
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