kally.ink - About Us

I have an extensive background in marketing communications, including:


  • Press Releases
  • Brochures
  • Newsletters
  • Advertising copy
  • Web content

Web Development

  • Information Design
  • Information Architecture
  • Web site maintenance (Webmaster duties)
  • Web site planning/creation (HTML, CSS)

Interactive Marketing

  • Email campaign planning and execution (writing, designing, deploy)
  • Email campaign tracking and analysis

Social Media

  • Writing content for Facebook, Twitter
  • Planning social media campaigns across a various of social media, including Facebook, Twitter, Pinterest, Google+, LinkedIn

Past experience has included:

  • Interim Email Marketing Manager at ASM International, managing all aspects of non-profit, business-to-business multi-line email campaigns
  • Web site workflow management at Cleveland Clinic, handling all aspects of Web site workflow including reviewing and editing page content, editing images, cleaning page code, and publishing final pages
  • John Carroll University, assisted with Web site migration/creation, copywriting, image editing
  • Architected and built Web site for St. Clair Superior Development Corp., along with image editing and copywriting
  • Architected and built Web site for Sovereign Access Services, Ltd., a United Kingdom supplier of mastclimbers and mastclimbing work platforms, including image editing and copywriting
  • Information Designer at Web development firm DigitalDay, organizing and writing Web content for clients FedEx Custom Critical, UrgentFreight, America's Body Company, Tool Alliance (Tungsten ToolWorks, RoundTool, and Ultra-Tool), National City Bank
  • Customer Relationship Marketing Manager for CrossTownTraffic (a division of DigitalDay), creating and writing branding campaigns
  • Marketing Communications Assistant at Carlson Marketing Group, planning, writing, and fulfilling incentive programs for client Michelin Americas Small Tires